Press report on Heimtextil 2020

Bierbaum Group:
A new logistics centre as the next stage, a further hall planned

The new logistics centre was successfully completed on time and on budget. The Bierbaum Group now possesses a modern hub for fast and reliable delivery to customers. The next large hall is already being planned at the premises in Gelsenkirchener Straße for new facilities for the production of cleaning cloths. Like hardly any other textile manufacturer, Bierbaum stands for social and sustainable production “made in Germany” at its site in Borken. When the company moved in 2003, nobody could have imagined that an area of 12 hectares could become too small in just 15 years.

At the Heimtex fair in Frankfurt, Bierbaum Wohnen and Irisette will be exhibiting their latest, fashionable collections for the spring/summer 2020 season at their own stands in Hall 12 from 7 to 10 January. To mark its upcoming 125th anniversary, Bierbaum Wohnen will be showcasing a special edition with an additional 40/80 cm cushion. This special edition will be newly awarded the “Grüner Knopf” seal. The Grüner Knopf is the first government seal for sustainability. The substance of the Grüner Knopf seal reflects the same values that Bierbaum has embodied for 125 years now: socially and ecologically responsible production in Germany! Irisette is the best-known brand for high-quality sleeping with a unique overall competence in bed linen, sheets, blankets, sleeping systems and bedding. In addition to its own collection, Irisette will be exhibiting the new “Freundin” designs in collaboration with the women’s magazine of the same name. Irisette – the brand synonymous with a good night’s sleep – continues to strengthen its presence in social media like Facebook and Instagram.

The Bierbaum Group, a leading German manufacturer of household textiles based in Borken/Westphalia, ended 2019 with sales of € 104.9 million (previous year: € 109.2 million). The Group employs 480 people in Germany and 200 people abroad. The Group is a pioneer for sustainable production under the control of leading standards and certifications “Made in Germany”.

Borken, in January 2020

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